PRIVACY POLICY — SOCCER PERFORMANCE LAB 01. PERSONAL INFORMATION WE COLLECT When you visit the Soccer Performance Lab website (the “Site”), we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.” We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps. - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you book a session, purchase a pass, submit a form, or otherwise provide information through the Site, we may collect certain information from you, such as your name, email address, phone number, and any information you choose to share with us. We refer to this information as “Booking & Contact Information.” Important: We use an external booking software provider based in the United States. When you click through to our booking platform to schedule a session or make a purchase, your booking and payment information is collected and processed by that provider in accordance with their own privacy policy and terms. We may receive limited information from the provider, such as your booking details (date/time), service selected, payment status, and transaction reference. When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information and Booking & Contact Information. 02. HOW DO WE USE YOUR PERSONAL INFORMATION? We use Booking & Contact Information to: - Provide and manage bookings, passes, and memberships (including confirmations and reminders) - Communicate with you about your sessions, questions, or requests - Provide customer support - Screen for potential risk, fraud, or misuse (where applicable) - When in line with the preferences you have shared with us, provide you with information or advertising relating to our services We use Device Information to: - Help screen for potential risk and fraud (in particular, your IP address) - Improve and optimize the Site (for example, by generating analytics about how visitors browse and interact with the Site) - Assess the success of our marketing and advertising campaigns 03. SHARING YOUR PERSONAL INFORMATION We may share your Personal Information with third parties to help us operate, improve, and market our services as described above. For example, we may use analytics and marketing tools (such as Google Analytics and advertising pixels) to understand Site usage and measure campaign performance. We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights. 04. BEHAVIORAL ADVERTISING As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page. You can opt out of targeted advertising by visiting: - Facebook / Meta ad preferences - Google ad settings Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal. 05. DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 06. YOUR RIGHTS If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below. Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you book a session or purchase a pass through our booking platform), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States. 07. DATA RETENTION We will maintain your Booking & Contact Information for our records unless and until you ask us to delete this information, subject to any legal, tax, or accounting obligations. 08. CHANGES We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. 09. CONTACT US For more information about our privacy practices, if you have questions, if you would like to make a complaint, or if you would like to unsubscribe from receiving future emails, please follow the unsubscribe instructions in the footer of our emails or contact us and we will promptly remove you from email communications. Please contact us by email at [ADD EMAIL HERE] or by mail using the details provided below: Soccer Performance Lab Attn: Artur Piperkov 16 Dupont St, Brooklyn, NY 11222, United States Phone: +165321188